In early June 2011, the Argentine Minister of Tourism recognized 30 companies in the tourism industry who exceeded the standards of the Best Practice Program during the initial implementation of the Argentine Tourism Quality System. Three of the tourism companies recognized are from Jujuy: Paypaya, Howard Johnson Plaza Jujuy, and Termas de Reyes which also received the “Quality Guidelines for Spa Tourism” award.
Located in the center of San Salvador de Jujuy, the Howard Johnson Plaza Jujuy is the most modern 4-star hotel in the province of Jujuy. The Termas de Reyes spa and resort is hidden in the idyllic Quebrada de Reyes gorge which has been frequented by such VIPs as Inca emperors and Eva Peron. Paypaya is a tour operator conducting day trips and excursions to Quebrada de Humahuaca and Salinas Grandes, among others.