In recognition of its status as the undisputed world leader in the production of Malbec, Argentina declared April 17th 2011 the first International Malbec Day. From now on the Wines of Argentina company will be organizing events around the world on April 17th every year. The cities of New York, London, and Mendoza were chosen for the celebration of the inaugural year 2011. The festivities included seminars, tastings, and special events at Argentine restaurants and wine shops where Malbec was the star.
April 17th 1853 is considered by many experts to be the most significant moment in the history of Malbec in Argentina. That was the day the Governor of Mendoza, Pedro Pascual Segura, presented a proposal to the legislature to create an agronomy farm and an agricultural school in the province of Mendoza. The proposal was approved and renowned French agricultural engineer Michel Aimé Pouget was invited to Mendoza to head the project. One of his ideas was to introduce new vine strains to the region in order to identify the best performers and eventually develop world-class wines. The most famous result of this experiment is Malbec.
The rest, both for Argentines and for the many foreign converts to the religion of Malbec, is history.