Aerolineas Argentinas is offering foreign tourists free tickets to Salta from any airport in Argentina from May through June 2011! The only catch is you have to enter Argentina on an Aerolineas Argentinas flight to qualify for the promotion. Argentine airports with direct flights to Salta include Buenos Aires, Mendoza, and Iguazu. This is not a hoax, I saw it in a full page advertisement in an Argentine newspaper. The government of Salta is paying for the promotion in order to boost tourism.
From personal experience I can say that Salta is certainly worth a few days of your time. It is an amazing and well preserved colonial city with a rich cultural heritage passed down both from European settlers as well as indigenous tribes, including the Inca. I’ll be writing about my recent trip to Salta and Jujuy soon, so stay tuned.